City of Lynwood, Public Relations Department
(310) 603-0220 ext. 502
Buy Local/Buy Lynwood
The Greater Lynwood Chamber of Commerce
Promoting New Campaign to Fuel Economy
LYNWOOD, CA – With the holidays
just around the corner, there’s no other more perfect timing than now for the
newly installed Greater Lynwood Chamber of Commerce to kickoff their first “Buy
Local/Buy Lynwood” Campaign, designed to encourage local residents to shop
local for the holidays.
for the holiday season – and beyond - Rajen Dhaliwal, President of the Greater
Lynwood Chamber of Commerce, wants people to think outside of the box.
Owner of TAJ
Office Supplies here in Lynwood for more than 20 years, Dhaliwal said he’s not
sure shoppers/consumers know that big box name retailers know how to track
shoppers/consumers by their zip codes.
residents shop in other cities, those big box retailers track residents’
transactions by their zip codes, making it easier for other cities to attract
big box name retailers,” he said. “If they don’t see our own shopping in our
own zip codes, then of course, big box retailers aren’t going to come here to
build, what for, if our residents are shopping in other zip codes.”
the City of Lynwood is in talks with several big box name retailers, Dhaliwal
said he knows he can’t change the way they think overnight, but he’s hoping
that Lynwood residents will want for Lynwood, what he wants for Lynwood.
is like a family, if one doesn’t cooperate with the other, then none of us gets
anywhere,” he said. “If businesses improve, then employment rates improve. It’s
like a chain. The stronger the chain, the stronger the community. When our
residents support our local businesses, then everyone prospers.”
The effects of
a successful “Buy Local/Buy Lynwood” Campaign will catapult the City’s
businesses to offer their customers better products, better services and overall,
better prices, said Dhaliwal.
“Small business owners can only succeed with the
support of their communities,” he said. “Everyone benefits when sales improve.
We are hoping that this campaign can change the way people think about shopping
and encourage them to shop in Lynwood this holiday season and always.”
The idea of small business owners encouraging local
consumers to shop locally is not a new idea. The concept mirrors that of the
Los Angeles-based Recycling Black Dollars non-profit organization set up in the
mid-1980’s to help fuel the local economy.
Had the world-wide web existed back then, the
concept would have been said to have gone viral. Soon the concept of recycling
Black dollars, was spun into Latino communities, and into Asian communities,
and then into cities across the country as they encouraged their residents to –
bottom line - spend their money locally.
“If only our residents remembered that if they
support their local businesses, if they spend their money in their own zip
codes, that their support will boost the community’s economy,” Dhaliwal said.
“Only good things can come from residents buying local, buying from Lynwood.”
One year young, The Greater Lynwood Chamber of
Commerce is actively looking for new members. With about 45 members, Dhaliwal
said that in time, he hopes that every business in the City of Lynwood sees the
benefits of this new organization.
“There are a lot of advantages that business owners
can have in being a member of their local chamber of commerce,” he said. “The
more businesses join the chamber, the stronger our business community becomes.
Not only do we keep our businesses informed, but we also support each other. If
one of us doesn’t sell something that a customer needs, then it’s in our nature
to send them to a business that does. It’s what a business community does to
stay strong, and it’s exactly what we’re asking from our community when we ask
them to buy local.”
# # #